Fifth anniversary of „No Species Dies Alone“ project
Five years ago, Telekom Srbija’s long-standing cooperation with associations, scientific institutions and experts engaged in the protection of rare and endangered species was brought together under an environmental campaign with a simple yet powerful message: endangered species must not be left alone in their struggle for survival.
The project entitled No Species Dies Alone, launched in 2021, soon evolved into a platform connecting science, technology, and the protection of nature and biodiversity. Through support for active conservation measures, field research, and the application of state-of-the-art mobile telecommunications technologies for monitoring endangered species, activities aimed at preserving 11 rare and endangered species were enhanced: the Griffon Vulture, Short-toed Snake Eagle, Golden Eagle, White-tailed Eagle, Booted Eagle, European Roller and owl, as well as the Brown Bear, Eurasian Lynx, European Beaver and European Ground Squirrel.
Thanks to the project, the Short-toed Snake Eagle, Golden Eagle and Booted Eagle were fitted with telemetry transmitters for the first time in Serbia. In addition, for the first time in the country, the nest of a pair of Short-toed Snake Eagles was placed under video surveillance. Of particular importance was the project entitled The Secret Life of a Bear, under which a male brown bear named Aleksandar became the first bear in Serbia to be equipped with a GPS/GSM collar fitted with an integrated camera, enabling researchers to gain remarkable insight into its movements, behaviour and life in its natural habitat. A few years later, the project continued through the monitoring of a female brown bear named Paraskeva, which gave birth to two cubs during the course of the research.
To mark the project anniversary, Telekom Srbija employees chose the name Iskra for a young female griffon vulture through a public vote. Iskra, meaning “Spark”, symbolizes new hope and life for the species. Her movements are monitored through satellite telemetry, and the data collected help experts better understand this endangered species and further enhance conservation measures.
The loss of biodiversity is one of the greatest challenges of our time and requires a long-term, professional and systematic approach. The five years of the project have demonstrated that there are no quick solutions in nature conservation and that the greatest impact can be achieved precisely through continuity, partnership and dedicated fieldwork. Long-term monitoring of these species enables the collection of invaluable data, a better understanding of their needs, and more informed decision-making that contributes to their preservation.
In this process, technology serves as a link between nature, science and people. Through its technological potential, Telekom Srbija provides support to experts and institutions dedicated to the preservation of natural assets.
Today, five years later, the message remains the same: let us preserve the most important network of all, the network of life. It cannot survive without the key species that occupy their place and play an irreplaceable role within it. When a species disappears, a part of the world to which we ourselves belong disappears as well. For no species dies alone.
