The Telekom Srbija Group has successfully completed the purchase of certain rights, licenses and other assets related to Sport Club channels for the territory of the Western Balkans (Bosnia and Herzegovina, Montenegro, North Macedonia and Serbia) from the United Group company.
Thanks to this purchase, all sports fans in Serbia will get the opportunity to watch all sports competitions in one place – the Arena Sport television channels. Although Arena Sport viewers have so far also enjoyed a rich offer of the most prestigious sports competitions, now this list is complete, and Arena Sport is becoming the indispensable meeting place for the most watched broadcasts of the world’s most popular competitions and sports. The best European football leagues (English, Spanish, Italian, German and French), the best basketball (NBA, Euroleague, ABA League), the best tennis players of today, all in one place, is a scenario that was previously unimaginable for the sports fans. Of course, we should not forget that the most attractive competitions in handball, volleyball, water polo, martial arts, as well as Formula 1 and Moto GP races, as well as a large number of specialized channels and shows, are from now on to be found at the same address – Arena Sport.
Expressing his satisfaction that sports fans will finally have all sports content in one place, Telekom Srbija CEO Vladimir Lučić said: “In sports terms, I would say that this is, above all, a victory for all sports fans. It is important to say that Arena Sport will provide viewers with an unprecedented range of sports content that will be available to both Telekom Srbija users and everyone else. In this way, Arena Sport is becoming synonymous with sports in Serbia and the region, and we all hope for new successes of our athletes that we will witness on Arena’s channels. Also, this is a new era for Arena Sport, which will become a large profit centre and significantly rationalize purchasing prices of foreign sports content, while generating additional marketing revenues.“
As before, at Arena Sport, viewers will have the opportunity to watch the best domestic and regional sports, as well as national team competitions.
Arena Sport will open more new channels and invest additional production efforts to provide users with the best experience of watching live sports broadcasts and specialized shows.
